What's New

What's New in Reacher

Run creator content as Meta ads, track performance in dashboards, and find creators faster with improved AI search.

July 17

Meta Ads Integration

Turn creator videos into Meta ads and share the revenue they drive.

Choose creator videos with usage rights, push them into your Meta ad account, and run them across Facebook and Instagram. Reacher attributes each ad back to its creator, calculates commissions, and keeps invitations, campaign performance, and payouts in one workflow.

Invite creator lists with personalized outreach and a public join page
Push usage-rights videos into your Meta media library in one click
Attribute Meta ad spend and purchase revenue to each creator automatically
Set revenue- or ad-spend-based commissions and pay creators through Stripe
Request and manage partnership ads directly from Reacher

Connect Facebook, Instagram, and Meta ad accounts to Reacher

Open Meta Ads

Analytics Dashboard

See creator, automation, and sample performance in dedicated dashboards.

The dashboard now separates the metrics teams use every day into Overview, Creators, Automation, and Sample Funnel tabs. Follow creator conversion and retention, compare automation outcomes, and trace sample investment from request through posted content and attributed GMV.

Creator reach, conversion, GMV tiers, cohort retention, and top-performer views
Automation reach, sample conversion, attributed GMV, and message response rates
Sample economics and a branched funnel from request to video or LIVE GMV
Product filters and an upgraded creator table with activity at each stage

Creator performance dashboard with GMV tiers

Open dashboard

July 7

AI Creator Search

AI Creator Search now supports lookalike, image, and transcript search

AI Creator Search now supports four ways to search: profile, transcript, visual, and lookalike. Describe the creator you want, search creator transcripts, upload a product image, or start from creators you already know are a fit.

Profile search in plain English
Transcript search for what creators say
Visual search from product images or visual prompts
Lookalike search from creator handles or CRM groups
Faster results, recent history, better previews, and quick-start suggestions

The new search experience is active in supported regions, starting with the US and Brazil, while additional regions go through data processing and validation.

AI Creator Search now supports lookalike, image, and transcript search

Try AI Creator Search

AI Image Briefs

Turn product details into creator-ready image briefs.

Reacher now helps teams create polished creator briefs from product and brand context. Select one to three products, choose a template, and use AI to generate a first draft with product details, selling points, and creator-facing guidance.

Select one to three products
Choose a reusable brief template
Generate a first draft with brand and product context
Pre-fill selling points and product details
Edit fields or customize the template directly

Everything stays editable, so your team can adjust copy, selling points, and layout before sharing a brief with creators.

Turn product details into creator-ready image briefs.

Create an image brief

Campaign Contracts

Send creator agreements from the campaign workflow.

Contracts now live inside Community Campaigns, so teams can prepare, review, sign, and send creator agreements without moving campaign details into another tool. Use it for paid campaigns, LIVE Challenges, and creator deals that need a signed agreement.

DocuSign-powered agreements inside Community Campaigns
Review recipients, templates, and contract terms before sending
Use signed agreements for paid campaigns and LIVE Challenge rewards
Keep contract status connected to the campaign workflow

Contracts V1 uses a standard Reacher agreement template. Custom and brand-uploaded templates are planned for a future version.

Open Contracts

Personalized Outreach

Personalize every creator DM without writing every message manually.

Outreach automations can now generate a unique message for every creator using their name, content, product fit, selling points, and offer details. Start from a template or build your own, then preview the exact message each creator will receive before the automation sends.

Add creator, content, product, offer, and selling-point context
Start from three ready-to-use templates or a previous message
Fine-tune the tone with Engaging, Bold, or Inspirational options
Preview personalized messages for up to five real creators
Use automatic fallback messaging when content signals are limited

Personalized creator outreach preview for Sophia

Open automations

Analytics - P&L Calculator

Model creator economics before you launch.

The P&L Calculator helps teams plan creator offers with clearer margin visibility. Compare commission, coupon, TikTok Shop fee, and GMV Max ad spend scenarios before deciding which products and incentives to push.

P&L Calculator for commission, coupon, and GMV Max scenarios
Per-unit revenue, cost, net profit, and margin
Break-even ROAS and price guidance
Scenario comparisons for current, promo, and higher-commission offers

Open analytics

Analytics - Cohort Analysis

See whether creator cohorts keep posting over time.

Cohort Analysis helps teams understand creator retention after the first post. Track each monthly creator cohort and see what percentage continues posting in later months, filtered by product when needed.

Creator cohorts grouped by first-post month
Month-by-month posting retention
Product-level filters for focused analysis
Clear heatmap view for spotting drop-off patterns

Open analytics

Also Shipped

Usage Rights

Request video usage rights from creators, negotiate paid offers, pay through Reacher Wallet where supported, and download approved videos from the CRM workflow.

Creator Portal and profile redesign

Creators now get cleaner campaign details, payout information, deadlines, progress tracking, account connections, and past deals in a mobile-friendly portal.

Dark mode and denser portal UI

The portal is easier to scan during daily campaign work, with a darker interface option and tighter layouts for high-volume tables.

New Academy and multilingual support

Guided setup steps and expanded language support help more teams onboard into Reacher without waiting for a manual walkthrough.

Table, video, and heatmap improvements

Column reordering, video list views, heatmaps, richer creator details, and cleaner campaign stats make day-to-day review faster.

Sample request workflow updates

Teams can bulk reject sample requests with a creator message, and minimum post rate is restored for sample auto-approval.

Creator filtering and list actions

Filter creator tables by list or uploaded list, then move, remove, export, or act on creators with fewer manual steps.

Netherlands market groundwork

The NL market is live in Reacher while TikTok Shop app support continues to roll out.

April 6

Halo Effect Tracker

Your TikTok is driving Amazon sales. Now you can prove it.

Brands have told us for months: "I know TikTok lifts my Amazon numbers, but I can't prove it." Now you can. The Halo Effect Tracker connects TikTok video views to Amazon search spikes and Shopify sales, filters by SKU, and calculates cross-channel ROAS.

Our Amazon app is live in the App Store. Shopify app is in final approval.

Your TikTok is driving Amazon sales. Now you can prove it.

Try Halo Effect Tracker

Sample Automations

Stop bleeding budget on samples that never convert.

Set global weekly caps or per-product limits on sample auto-approvals. Auto-approval pauses at your number and resets every Sunday at midnight PST.

Sample data now syncs hourly instead of every 2 hours.

Stop bleeding budget on samples that never convert.

Try Sample Automations

Social Intelligence Benchmarks

Are you underperforming on affiliate conversion and don't know it?

Compare your shop against every other shop on Reacher across 7 metrics at every stage of the affiliate funnel. Filter by GMV segment so you're benchmarking against brands your size.

Live across US, UK, Global, Italy, and Brazil.

Are you underperforming on affiliate conversion and don't know it?

Try Benchmarks

Also Shipped

Rebuilt Automation Details

No more toggling between tabs to check if an outreach campaign is working. See outreach status per creator, GMV, followers, post rate, and your full message sequence, all on one page.

Message Safety

One automation going out with "[Insert product name]" to 500 creators will tank your reply rate. Reacher now blocks unfilled placeholders and detects TikTok-banned words before anything sends.

New Onboarding

Sign-up to first automation in minutes. Upload a list or use AI creator search, walk through Social Intelligence, set up your first Target Collab, and book an onboarding call, all in one flow.

Social Intelligence: Brands, Products, Trending Videos

See which creators are driving GMV for your competitors by category, save them to lists, and launch automations to reach them. Now with L2 subcategory filters across US, UK, Global, Italy, and Brazil.

LIVEs Analytics

Dedicated livestream performance page. See which live sessions are actually driving GMV. Available for Pro and above on US, UK, Global, Brazil, and Mexico.

Want the full walkthrough?

Use this page as the product update hub, then walk your team or customers through Meta ads, dashboard analytics, creator search, image briefs, contracts, and profitability workflows in Reacher.

Open Reacher Book a walkthrough